Wednesday, 23 March 2016

APPLE -I phone -Hackers

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Security flaws in Apple devices are prized by hackers. CreditAndrew Burton for The New York Times
SAN FRANCISCO — After a third party went to the F.B.I. with claims of being able to unlock an iPhone, many in the security industry said they were not surprised that the third party did not go to Apple.
For all the steps Apple has taken to encrypt customers’ communications and its rhetoric around customer privacy, security experts said the company was still doing less than many competitors to seal up its systems from hackers. And when hackers do find flaws in Apple’s code, they have little incentive to turn them over to the company for fixing.
Google, Microsoft, Facebook, Twitter, Mozilla and many other tech companies all pay outside hackers who turn over bugs in their products and systems. Uber began a new bug bounty program on Tuesday. Google has paid outside hackers more than $6 million since it announced a bug bounty program in 2010, and the company last week doubled its top reward to $100,000 for anyone who can break into its Chromebook.
Apple, which has had relatively strong security over the years, has been open about how security is a never-ending cat-and-mouse game and how it is unwilling to engage in a financial arms race to pay for code exploits.
The company has yet to give hackers anything more than a gold star. When hackers do turn over serious flaws in its products, they may see their name listed on the company’s website — but that is it. That is a far cry from what hackers can expect if they sell an Apple flaw on the thriving underground market where a growing number of companies and government agencies are willing to pay hackers handsomely.
The disclosure by the United States government on Monday that an unknown third party had approached it — and not Apple — to help open a controversial iPhone only highlights how the giant company approaches bug-hunting efforts and security differently from the rest of the tech industry.
But security experts, especially those with a stake in such bug programs, said Apple could now be doing more, especially in this day and age where the conventions of finding bugs and fixing them have changed.
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Just this week, researchers at Johns Hopkins University uncovered a flaw that would allow attackers to decrypt the contents of photos and videos attached in Apple’s iMessage program. The researchers turned that flaw over to Apple for patching.
“Especially with the stakes being as high as they are, if Apple wants to continue to compete in the modern world, they have to modernize their approach,” said Katie Moussouris, a chief policy officer at HackerOne, which companies like Yahoo, Dropbox and now Uber pay to manage their bug bounty programs.
The identity of the third party that approached the F.B.I. with the possible way to unlock the iPhone — which was used by one of the attackers in a mass shooting in San Bernardino, Calif., last year — remained unknown on Tuesday. The emergence of the third party halted, at least temporarily, a contentious case between Apple and the United States government over whether the company should weaken the security of its iPhone to help law enforcement.
The Justice Department has declined to name the third-party person or organization, or to describe the proposed method for breaking into the device. The third party may not have approached Apple for many reasons.
In the past, Microsoft’s systems were a more frequent target for malicious-minded hackers, largely because of the prevalence of its products. But as Microsoft began to embrace the hacking community, its security improved.

Breaking Down Apple’s iPhone Fight With the U.S. Government

The technology company has been locked in a major legal battle against law enforcement officials over privacy and security.
As Apple’s desktops and mobile phones have gained more market share, and as customers began to entrust more and more of their personal data to their iPhones, Apple products have become far more valuable marks for criminals and spies.
An Apple spokeswoman referred to an editorial by Craig Federighi, the company’s senior vice president for software engineering, in which he wrote, “Security is an endless race — one that you can lead but never decisively win.”
“Our team must work tirelessly to stay one step ahead of criminal attackers who seek to pry into personal information,” Mr. Federighi said. “Despite our best efforts, nothing is 100 percent secure.”
Apple has long been less visible in the security community compared with other tech companies. The company has shied away from bug bounty programs and instead relied on large testing programs and the work of its security team to spot vulnerabilities, partly because it is disinclined to keep up with a financial arms race of paying for bugs, according to three former and current employees, who spoke on the condition of anonymity because they were not authorized to speak publicly about security matters.
Apple has said it will fight to know more about the flaw in the software or hardware that the third party has presented to law enforcement. A senior executive said in a conference call with reporters Tuesday that if the government found the method did not work and tried to force Apple to help break into the phone, Apple would have questions about what was tried, in order to keep its products as secure as possible.
If the third-party method does work, the government may dismiss a court order demanding that Apple weaken its security, but keep the process it used to break into the phone under seal. In that case, Apple would have no way of knowing how the government broke into its software or hardware.
Exploits in Apple’s code have become increasingly coveted over time, especially as its mobile devices have become ubiquitous, with an underground ecosystem of brokers and contractors willing to pay top dollar for them.
Flaws in Apple’s mobile devices can typically fetch $1 million. Last September, a boutique firm in Washington, called Zerodium, which sells flaws to governments and corporations, announced a $1 million bounty for anyone who would turn over an exploit in Apple’s iOS 9 mobile operating system — the same operating system used to power the iPhone used by the San Bernardino shooter. By November, Zerodium said a team of undisclosed hackers had successfully claimed the bounty.
Chaouki Bekrar, the founder of Zerodium, said his company was not the outside party referred to in the government’s court filing on Monday. But Mr. Bekrar added that even if Zerodium had helped the F.B.I., he would not disclose it.
“For every Zerodium, there are a thousand other organizations like Zerodium that are far less vocal about doing what they do and will pay researchers who find this stuff to keep it a secret,” said Casey Ellis, the founder of BugCrowd, a company in San Franciso that helps vendors manage bug bounty programs.
The heated battle between the United States government and Apple over breaking into the iPhone used by the San Bernardino gunman may have inadvertently catalyzed the underground market for Apple code flaws. With the F.B.I. pushing Apple to help unlock the device with a court order and publicizing that it has been unable to get into the iPhone, hackers realized there was a blank check for them if they could accomplish it, said Jon Oberheide, the chief technology officer of Duo Security, a cloud security company.
Some security researchers said no bounty Apple could offer now would match the reward they could expect from the underground market. Apple has waited so long that the black market for its flaws has become extremely lucrative, perhaps making any bug bounty program the company would create seem late to the game.
“Apple can embrace security researchers, or try to facilitate programs that will secure its operating system, but it’s never going to be able to compete with what is going on behind the scenes in the black market,” said Jay Kaplan, a former N.S.A. analyst and co-founder of Synack, a company that deploys hackers to weed out vulnerabilities in clients’ systems. “It’s just not going to happen.

Modi under fire as rising costs put squeeze on 'middle India'


A woman shops at a vegetable market in a residential area in Mumbai, India, March 22, 2016.
REUTERS/SHAILESH ANDRADE
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Sharp rises in education and healthcare costs in the last two years have hit India's burgeoning middle class hard, denting Prime Minister Narendra Modi's popularity among the relatively well-off ahead of a series of state elections.
Price increases for services deemed a luxury for most Indians could also complicate the central bank's plans to cut borrowing costs, with decades of low investment in schools and hospitals meaning they will remain expensive for some time.
"Spending on my son's education and medicine for the family has gone up sharply," said Sambuddha Banerjee, a 47-year-old IT professional, who works for local government in Kolkata.
"The government also cut fuel subsidies and tried to impose taxes on our pension savings. This is not acceptable."
Banerjee is thinking twice about voting for Modi's Bharatiya Janata Party (BJP) at elections scheduled for 2019.
That view is far from universal, but is already on the radar of a government that swept to power in 2014 with promises of economic reforms and pro-business policies that appealed to aspirational Indians living in big towns and cities.
Modi has already seen support among the huge agriculture sector ebb following several crop failures, so appeasing the middle class, which accounts for about a quarter of the 1.3 billion population, looks increasingly important.
"Rising prices of commodities and services which have a higher weight in the consumption basket of middle class households is an issue that cannot be ignored," said a senior finance ministry official.
"This is a supply side issue and can't be addressed in the short term," he added.
To ease some pressure on middle income earners, the government plans to hike salaries of its nearly 10 million employees by 24 percent this year.
GOVERNMENT BACKS DOWN
Education costs have risen 13 percent, housing 10 percent, healthcare 14 percent and electricity 8 percent since Modi took charge in May 2014, time series data on CPI inflation collected by the Ministry of Statistics showed.
That puts a disproportionate strain on middle class incomes, with education costs accounting for 7 percent of urban households' monthly spend compared with 3.5 percent of rural households, data showed.
Food and beverage prices, meanwhile, which account for more than a half of the CPI basket, fell 10.5 percent since Modi's election victory, although there, too, items like milk and eggs favoured by middle income Indians have actually risen.
Owners of motorcycles and cars are further upset that the government took away some windfall gains from falling oil prices in the form of taxes, and people across the country are cutting back on discretionary spending as expenses outstrip earnings.
Underlining the government's sensitivity to a "squeeze" on the middle class, earlier this month it agreed to roll back plans to tax pension fund withdrawals following a backlash from salaried workers.
While national elections are three years away, the BJP's popularity faces earlier tests, with ballots in states including West Bengal and Assam later in 2016, and the key battleground of Uttar Pradesh due next year.
RATE CUT
A disgruntled middle class also poses problems for Reserve Bank of India (RBI) Governor Raghuram Rajan, who has pledged to bring down consumer price inflation to 5 percent by March, 2017 and 4 percent in the medium term.
Headline retail inflation eased to 5.18 percent in February from 5.69 percent in January, but core inflation, which strips out food and fuel, rose to 4.9 percent from 4.75 percent, mostly due to increases in education, housing and personal care.
The RBI is widely expected to cut its policy interest rate by 25 basis points on April 5, after lowering it by 125 basis points last year thanks in part to easing inflation and the government's fiscal consolidation roadmap.
"The spare capacity in the economy is not getting reflected in the core inflation number, which means the challenge for monetary policy to control the demand side pressure is much more," said one senior policymaker, hinting at the difficulty of deep rate cuts beyond April.
That could be a bad news for middle income Indians who are looking to the central bank to bring down their borrowing costs, particularly after deposit rates fell.
The government slashed the federal pension fund rate and deposit rates offered to millions of small savers to align with market rates, triggering protest from opposition parties.
Despite the complaints, many are willing to give Modi more time to address their concerns.
"Our expectations of him were very high, and he needs more time to solve these age-old problems," said Kundan Mukherjee, a 51-year-old from Jharkhand, who works for a pharmaceutical company.

innovation in Start up



Once known for providing talent that powered economies like the US and UK, India has, over the past few years, emerged as a vibrant hub of entrepreneurial activity. Today, the country has over 4200 tech-based digital start-ups, underlining its position as the third largest start-up industry in the world. If the growth remains on similar course, India will be ranked second in the global start-up ecosystem by the year 2017. The implications are clear – today we are a nation topping the charts in consumption of technology-based products & services having easily overtaken being just ‘skilled workforce’ flocking overseas.
All this has been enabled by the coming together of favorable elements at the right time. The Indian start-up ecosystem is at present operating at hyper-growth, which has been driven chiefly by access to capital, attraction of the best of talent, a favourable policy environment and finally great adoption by the domestic audience.
A heavy mix of the above mentioned factors has played a key role in spurring the growth of the Indian start-up landscape. With heavy investments coming in, the start-up ecosystem attracts the best of talent, including international personnel who have sector and category expertise, now focusing on solving Indian problems and issues. A good blend of the investments & talent, together churn out the best in class brands that are making a major impact in our local markets. Reliable products & services, heavily dependent on technology, ensuring quality and convenience are now being built by Indian brands. The adoption rate of these products is huge among the users which is a key factor in keeping the start-up ecosystem abreast.
This blend of the key factors backed by the strong pillar of tech-based innovations plays an integral role in driving the start-up culture in India. Focusing on technology as a major differentiator, a lot of the country’s start-ups either unearthed entirely novel markets to operate in, or capitalized on service delivery gaps in existing markets.The Indian taxi cab aggregation industry serves as a prime example of this approach. By leveraging cutting-edge technology-based solutions to identify and fulfill consumer requirements, taxi aggregation start-ups have brought cabs from being an expensive proposition to a readily accessible and affordable service that is ingrained into the everyday consumer behaviour. Introduction of other tech-enabled features such as cab sharing, priority booking of cabs and remote ride tracking for safety has ensured that consumer requirements and aspirations are fulfilled. Similarly, the med-tech start-ups in the country today are giving users access to quality medical care at their fingertips. From booking medical appointments to having access to reputed practitioners, these start-ups are capitalizing on the sector’s growth. One of the most vital drivers among such growth has been the rise of the digital payments industry, which sought to make the process of making digital payments swift, seamless and hassle-free for the consumers. Imagine the convenience of booking a doctor’s appointment from your home, or travelling in a taxi, without having to worry about having enough cash on hand or making an emergency trip to the ATM!
Technology today is pushing the envelope, from moving retail business to an online medium, its now rapidly migrating commerce to a mobile-first environment. Tech innovations have redefined models for businesses such as food-tech start-ups which commenced as restaurant-delivery services, and have slowly mushroomed into centralized kitchens & third-party food caterers; now causing a complete disruption in the Indian consumer’s dining behaviour. Another tech-innovation in the form of mobile wallets, have seen massive consumer adoption owing to their convenient usage and multifunctional nature. Evolving from a purely utilitarian aspect, mobile wallets have become so ingrained into the everyday consumer behaviour that the mobile wallet users in the country today outnumber the debit/credit card holders. With further innovations such as social transactions, cross-channel usage and social gifting steadily being integrated into mobile wallets, the mobile wallet industry is emerging as the bedrock of the future digital purchase process.
All things considered, the role of tech innovations in driving the growth of Indian start-ups is pretty straightforward. What has also ultimately driven the rapid growth of the Indian start-up industry is the ability of start-ups to look at their products from the outside in. That, coupled with constant innovations and end-user centric approach, shows that the Indian start-up landscape is only emerging on its hyper-growth trajectory.

Marketing Lessons From Donald Trump



A marketing commentator, a political strategist, a psychologist and a chimpanzee expert walk into a podcast recording to talk about Donald Trump. The topic: What lessons might we learn from the man who's insecure about the length of his fingers and aspires to blanket bomb people back to the Stone Age from some cosy quarter in the White House? Author and founder of New York-based agency StrawberryFrog, Scott Goodson invited renowned primatologist, Frans De Wall to participate in the podcast, UPRISING!'s maiden episode 'Donald Trump: Love him, hate him, what can you learn from him?'

Why did Goodson call a chimp expert? Well, because he wants to look at innate human behaviour and why people follow Trump. Why they clamour to be citizens of Trumpistan a country with big walls and no "M&Ms" (Mexicans and Muslims). "Not to compare him to a gorilla, but this is really interesting behaviour. Do his facial snarls attract or repel fans?" Goodson wonders.

We are curious, too. Because Donald Trump, who could be keynote speaker at a convention of xenophobic fascists, has a following to rival that of bed-haired teenagers in a boy band. One might loathe him, even want to escape to another hemisphere out of the fear that he might become the 45th US President. We can't, however, deny the businessman cum reality TV star cum politician's ability to draw crowds mesmerised by his juvenile capers and unfiltered speech.

So what can marketers learn from Trump? When we asked the experts they said "tricky territory", wary of their views coming off as endorsements. It's a bit like praising Hitler for his magnetic personality and ability to compel an entire people to suspend reason and commit crimes which still haunt public memory. Likening Trump to the German dictator is, however, a stretch. To begin with, Trump isn't signing millions of death warrants over a lunch of petits poussins a la hambourgor stuffed baby pigeons. But Trump, like Hitler, is not universally abhorred. And there lies the intrigue.

A spoonful of fear
Trump's school of marketing goes against many lessons brand managers learn in business schools and on the job. For instance, like commandments in stone, they are told product benefits must be clear and detailed. Trump's is more 'keep it vague'. Measured combative marketing and the truth are not his style either. But, like most advertising, Trump has built his campaign on a bedrock of fear and the promise of freedom from it. Like the threat posed by Syrian refugees to American way of life. Or promises of freedom from job insecurity. In the brand world, bad breath could ruin one's chances of a happily-ever-after ending. But Close-up can make you a winner!

For Donald J Trump to have started this "uprising", as Goodson puts it, he needed six things; 1) Simple message 2) Appeal to small group, not everyone, 3) Take a stand, a controversial position, 4) Create an enemy (a dictator or regime to overthrow, a sense of fear) 5) A charismatic leader, a way to get the message over 6) And a way to intimidate the opposition. "Has Trump hit all 6 points?" a rhetorical question from Goodson. "Yes. Welcome to movement mania in America!"
"I am rich"
A scarlet macaw would feel inadequate in Trump's presence. For years he has carefully cultivated brand 'Donald Trump'. The image of a self-made, successful, outrageous, rich man. A message he hammers in every chance he gets. Trump has stayed true to that and "Trump truths" as Bobby Pawar, MD and creative chief, Publicis, calls his brand of authenticity. "His tone is typically sensationalist," says Pawar. A gift to tabloid headline writers. He says, "Once he figured out people are paying attention, he stuck to it." Never succumbing to the temptation of mimicking successful statesmen. He knows his core audience people who are disgruntled, fed up with a politically correct culture, who want America to be great again and want to hear, as Pawar puts it, "bombastic shit". Trump technique: make your audience feel you're one of them.

PC is passe
Going rogue, distancing himself from Washington, painting himself as the outsider. Here's Trump's next lesson for marketers: take a stand. (Never mind the fact that they are wholly inconsistent with what one's said before.) On the campaign trail, Trump has said things that a lot of people are thinking, but nobody is saying out loud because, well, it's not politically correct. "Opinion is currency," says Future Brand's CEO, Santosh Desai. People want to know if you're left or right, red or blue. And people want what they consume to also stand for something that can be mapped on a colour-wheel. "They are sick of people equivocating," says Desai, which also reiterates the need for complete clarity in messaging. However daft the message itself is. Brands might do well to speak in a stronger voice, and learn to instinctively echo what their core constituency feels. Soon brands also might need an "editorial policy". Because the new order could also raise questions like why is Dove campaigning for "real beauty" when a whole lot of other stuff Unilever sells creates anxieties?

Make hate, not love
"Trump fans polarisation rather than running away from it," says Desai. He thrives on haters - political rivals, pundits and media. Not only does criticism and his real-time responses, charge his supporters to rabidly defend him, but, like super fans, they propagate his messages and recruit. Meanwhile, articles, listicles, memes and GIFs on his incredible campaign pile up. It's unprecedented, the amount of earned media Trump 's campaign has generated. Even this article is destined for the endless pit of Trump reads. Comedians, both the professional and amateur kind, when not horrified by the prospect of a Trump Presidency, feed a relentless cycle of highly engaging content. Thus he's not just a President-wannabe, he's a cultural phenomenon that keeps giving. Marketers, on the other hand, are terrified of criticism. In Trump's competitive strategy is a lesson in harnessing hate. And how to engage with detractors and media - fearlessly and unapologetically.

Are you not entertained?
Stand-up comedian and actor Louis CK, in an email letter to fans, wrote; "Trump is a messed up guy with a hole in his heart that he tries to fill with money and attention. He can never ever have enough of either and he'll never stop trying. He's sick. Which makes him really really interesting. And he pulls you towards him which somehow feels good or fascinatingly bad." Trump is just that, "really really interesting". He's 'so bad it's good'. And that, if you aren't a Trumpist already, is, at the very least, hard to ignore. What helps his cause is the fact that Trump really is nuts; says Desai, "He is not a dispassionate manipulator. He is what he says he is, his world of distorted authenticity. And people know he's not playing them. They know he's nuts. And are drawn to him."

The essence of the relationship between Trump, his theatrical brand of politics, and his supporters, is perhaps best surmised in this line from the film 'Gladiator'; "I think he knows what Rome is. Rome is the mob. Conjure magic for them and they'll be distracted. Take away their freedom and still they'll roar. The beating heart of Rome is not the marble of the senate, it's the sand of the coliseum. He'll bring them death - and they will love him for it."

Mobile Payments - The next big thing



2015, was an exciting year for the Mobile Payments space with segment leader, Square, going public, at an opening price of $11.20.
According to the report, the year witnessed its highest-ever funding, at ~$2B, contributing a significant portion to the total funding of $5.6B over the last 9 years. India’s mobile payment startup Paytm contributed heavily to this total, raising $890M from the Alibaba Group.
Other notable investments were - $68M of iZettle backed by Zouk and Intel Capital, $13.5M of Revel Systems backed by Roth Capital Partners and WCAS,  $72M of Tyro Payments backed by Tiger Global, $25M of Mobikwik backed by Cisco Investments, Sequoia Capital, American Express, Tree Line Capital Partner, $8.9M seed and $10M Series A funding of Yoyo Wallet backed by Wayra and Imperial Innovation respectively. 
Source : Tracxn Blog
What is also apparent from the funding activity, where a single startup raised ~45% of the year’s total investments, is the fact that 2015 saw a dip in the number of funding rounds, which has been in decline over the last two years. This is a clear indication of the rise of late stage funding which accounted for ~ 30% of the total rounds in 2015, and a total sum of ~$1B. As the sector continues to mature, we should see more such rounds in 2016.
Signs are positive for the sector, considering its reliance on the upward trend of mobile adoption which is increasing by 1.5% quarter-on-quarter and around 5% year-on-year. By 2020, it is expected that 70% of world’s population will have smartphones, which further bodes well for the mobile payments space. The mobile payments market in 2016 is expected to reach $27.1B, with users spending an average of $721.5 annually, which is a positive sign, and should encourage further investments into the space in the next few years.
But due to the sector reaching maturity, we should see most of the money coming from late stage rounds in the next few years, a sentiment which has clearly been recognized by startups in the space. This is evident from the significant drop in new companies founded during 2015, over the previous year.
Source : Tracxn Blog
The number of companies founded was maximum in 2014 at 149, though there is a relatively same number of start-ups over the period 2012-2014. The major companies like Square, iZettle were founded before 2010, which consequently led to a boom in mPoS companies. From 2014, however, the focus has seemed to change towards mobile wallets pertaining to various applications like dining, bill payments and money transfer coming into existence.
The mPoS sector has gained multiple and big funding rounds and new players pouring in it everyday, with major players like Square, iZettle, Payleven, PowaPOS, Shoopkeep; providing point of sale software and a card reader and Lighspeed POS, Revel Systems; providing efficient point of sale software only. There is a simultaneous trial to shift to cardless payments via mobile wallets and wearable. The mobile wallet sector, globally has some big names, like, Apple Pay, Samsung Pay, Android Pay, along with new giant entries like Chase Pay, Barclays Pay, LG Pay etc. But, recent surveys have shown the adoption of these giant mobile wallet platforms are not that encouraging. Of the iPhone 6/6s users, only 5.1% use it to pay.
Over the next few years, we can expect to see a shift towards Contact-Less Payments through technologies such as NFC and Wearable Technology. This is evident from AliBaba’s announcement on partnering with Xiaomi for Mobile Payments on Wearables. Also, while Samsung and Apple have been focusing on getting their NFC Payment models mainstream, JP Morgan Chase also announced plans to launch its own mobile payment solution called Chase Pay, which works with barcodes to allow customers to pay for goods and services in-store, in mobile apps or for online purchases at retailers, including Walmart, Target, Best Buy and Shell.
MarsterCard is also aggressively jumping onto the Mobile Payments bandwagon and is working with several firms to bring mobile payments to just about every product consumers have. The credit card company is planning to work with fashion designers to automakers to embed mobile-payment technology in their products. MasterCard has already partnered with General Motors, as well as wearable technology companies Nymi and Ringly, and plans to add more companies as time goes on.
The interoperability of wallets, however, is still not explored, but, Unified Payments Interface (UPI), developed by National Payment Corporation of India, tends to eliminate that as well. 
-----------------------------------------------------------------------------------------------Note – The report contains companies which offer mobile as an alternative payment method, besides cash and card payments, like mobile wallet, carrier billing and wearable. This report includes companies which enable merchants to accept card payments at the point of terminal on their mobiles and provide mobile/tablet based point of sale software platforms to the merchants. In addition, report contains companies which provide mobile payment gateways for PoS and wallet transactions.